Read New Product Development For Dummies by Robin Karol Online
New Product Development For Dummies You get tested-in-the-trenches strategies for launching a new product or service. In 2006 alone, 150,000 new products were brought to market. Written for small business owners and entrepreneurs looki
| Title | : | New Product Development For Dummies |
| Author | : | |
| Rating | : | 4.59 (216 Votes) |
| Id Book | : | 0470117702 |
| Format Type | : | Paperback |
| Number of Pages | : | 388 Pages |
| Publish Date | : | 2007-05-07 |
| Type File | : | PDF, DOC, RTF, ePub |
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive
Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.
No matter how much we adore him as an entertainer, he was still human and this reading put me in touch with that side of him. You'll learn about the business side (dealing with clients, sticky politics between directors and producers, etc), the technical side (the equipment you'll need, what it all does, etc), and the musical side (developing themes and so on). There's another keyhole page with a path and birdies. Like her first book, this one is a winner even if it sometimes appears to offer too much of a good thing.
The One Best Hike series is somewhat unique in hiking literature. The paper quality is excellent and there is a gold foil paint through out the book that I really like. As parents of five young children, my wife and I have decided to make this book required reading prior to allowing our kids to get their permits. Here are the pros and cons.
Pros: it does give several detox diet options and explain the diets and how they are used. I'd skip this book..
The One Best Hike series is somewhat unique in hiking literature. The paper quality is excellent and there is a gold foil paint through out the book that I really like. As parents of five young children, my wife and I have decided to make this book required reading prior to allowing our kids to get their permits. Here are the pros and cons.
Pros: it does give several detox diet options and explain the diets and how they are used. I'd skip this book..
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