Read Exponential Influence: Designing Digital Habits That Engage Distracted Customers by Adrian C. Ott Online
Exponential Influence: Designing Digital Habits That Engage Distracted Customers The Expone. They also create a unique competitive advantage for market leaders like Google.This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing ex
| Title | : | Exponential Influence: Designing Digital Habits That Engage Distracted Customers |
| Author | : | |
| Rating | : | 4.73 (176 Votes) |
| Id Book | : | 0986030627 |
| Format Type | : | Paperback |
| Number of Pages | : | 118 Pages |
| Publish Date | : | 2015-07-01 |
| Type File | : | PDF, DOC, RTF, ePub |
Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits?Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover:
- Five Triggers based on neuroscience that engage every prospective buyer
- How , Disney, and Apple put customer loyalty on steroids by designing Digital Habit Ecosystems
- Frameworks that help you apply Digital Habit techniques to grow your business and gain a competitive edge.
Consulting Magazine called Adrian Ott, “One of Silicon Valley’s most respected, (if not the most respected) strategists.” As CEO of Exponential Edge Inc., she serves as a catalyst for visionary executives at major companies such as Microsoft, P&G, Google, Symantec, and innovative start-ups to accelerate market traction for new technology products. She is the award-winning author of The 24-Hour Customer (Harper Collins), and she frequently lectures on leading-edge marketing, innovation and strategy topics at USC, Carnegie Mellon and Stanford. In 2014, Harvard Business School honored Adrian as one of the most inspirational leaders in Northern California. She holds an MBA from Harvard Business School and a BS from U.C. Berkeley.
This book is a "don't bother".. While reading 29 you will suddenly find yourself inside her characters’ world, traveling their journey alongside them, with no idea how subtly and smoothly Sojourner moved you there. I'm a digital shopper, but I didn't know hardly any of the things Adrian explains about our digital buying habits. His voice was so deep it seemed to rumble through the air and into my belly like heavy bass, and I had to clench my jaw in order to ignore the tantalizing sensation."
Fen's pack was deciding whether or not to allow Quill, the cowboy shifter to be on probation in their pack. No pictures = little interest. Very good start for investigation on the interaction between human impact and nature and vice verse. I had to constantly re-read to figure out who was speaking. If you’ve ever wondered what the pull of the desert could be, you’ll soon understand the seduction.
You’ll want to visit Twentynine Palms, and you’d arrive e
Fen's pack was deciding whether or not to allow Quill, the cowboy shifter to be on probation in their pack. No pictures = little interest. Very good start for investigation on the interaction between human impact and nature and vice verse. I had to constantly re-read to figure out who was speaking. If you’ve ever wondered what the pull of the desert could be, you’ll soon understand the seduction.
You’ll want to visit Twentynine Palms, and you’d arrive e
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